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And the other day, I received an email from an English literature student who wants to write her master's thesis on Korean-American literature."Īll reasons to choose Korean Studies are valid, emphasises Carbonnet.
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"Now I see students from different backgrounds: some of them became interested in Korea through K-pop, but there are also students from other study programmes who want to follow Korean Studies for professional purposes, for example, a student in anthropology who hopes to work in South Korea. Today, students in Japanology or Sinology are no longer the only ones who want to learn Korean, explains Carbonnet. It shows that Koreans are not only dynamic but also very resilient", says Professor Adrien Carbonnet, Korea expert and scholar of Japanese studies.
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And did you know that the car brands Hyundai and Kia are South-Korean as well? "And then to think that in the 1960s, after the Korean War, South Korea was one of the poorest countries in the world. Or Samsung - think of smartphones and household appliances, but also excavators and oil tankers.
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LG, for example, a company known in our country for its TV screens, but which is also active in the chemical, energy and telecom sector. In economic terms too, South Korea is a global power, with major players in the high-tech industry. And western artists like Dua Lipa and Lady Gaga are only too glad to record a duet with the young ladies of the female band Blackpink, hoping that they will get their share of the Korean success. Don't scoff at K-pop: the guys from boy band BTS were the best selling music artists worldwide in 2020, as the first non-western act, by the way. In his tracks followed K-pop: a whole host of Korean music groups performing sugary songs in dazzling costumes and with a tightly orchestrated choreography. If you didn't live on a different planet in 2012, you couldn't escape it: the smash hit – Op op op op! – ‘Gangnam Style’ of the Korean artist Psy. This popularity doesn't go unnoticed at the Centre for Korean Studies at the Faculty of Arts. Korea's - that is to say, South Korea's - popularity has been on the rise in the West for a while now. Korean music, Korean barbecue, Korean skincare.